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0.jpg (143.57 KB, download number: 0) download attachments saved to the album 2014-1-21 09:06 upload In front of the double Nike Flyknit 1.jpg (114.2 KB, download number: 0) download attachments saved to the album 2014-1-21 09:06 upload 2.jpg (136.15 KB, download number: 0) download attachments saved to the album 2014-1-21 09:06 upload 3.jpg (140.42 KB, download number: 0) download attachments saved to the album 2014-1-21 09:06 upload 0.jpg (113 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 has always kept a high-profile luxury style designer Giuseppe Zanotti recently for its namesake footwear brands and well-known Kith shop to create a Kith exclusive serpentine tube high shoes. The shoe body with luxurious snakeskin cover, position with perforation with black leather and oblique zipper Zanotti landmark; finally collocation black white shoes and rubber outsole assembly. 1.jpg (127.23 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 2.jpg (98.74 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 3.jpg (110.34 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 4.jpg (177.5 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 5.jpg (173.24 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 6.jpg (124.77 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05 7.jpg (111.92 KB, download times: 0) download attachment save to album 2014-4-13 upload at 17:05and Nike together to create a pair of "transparent" Dunk High, COMME des GARÇ ONS HOMME PLUS has launched a very unique in their own shoes Movesta recently. It can be said that the biggest feature is the shoe body of the ink effect, but unlike the general design ink we see the place is that it shows not only the final outcome of the ink, but more like processing "ongoing process", you can see the ink is in the low. Canvas shoes body flowing down effect, full of personality. At present, this pair of new shoes are now available at the COMME des GARÇ ONS; the specialized store and SSENSE start with dark blue and black two color options, pricin cheap foamposites g for the $54000 yen. The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: TitoloJordan Flight Flex Trainer is the latest Jordan Brand training shoes this year, composed by Fuse fusion technology multilayer net cloth and synthetic leather, tough and durable and has air permeability, while using Dynamic Flywire dynamic fly line technology can effectively maintain the dynamic stability, give perfect protection feet, sole support, shock and flexibility through cutting the lines of trigeminal type, to help athletes to complete a long time training. The recent introduction of new Jordan most classic bulls black and red color collocation, white outsole is quite eye-catching, abroad is now on sale at $100 dollars, type: 654268-001. 0.jpg (416.54 KB, download times: 0) download attachment save to album Upload 09:04 2014-9-1 1.jpg (474.05 KB, download times: 0) down jordans on sale mens load attachment save to album Upload 09:04 2014-9-1 2.jpg (403.99 KB, download times: 0) download attachment save to album Upload 09:04 2014-9-1 After last month's "U.S. Open" do not note version, sports brand Nike this time for Andre Agassi signature tennis shoes Air Tech Challenge II brings two pairs of new 2014 fall color. The new series is made of high textured leather, made of suede with a scaly texture, and black and red wine, and is made of black cushioned soles. The two pairs of Nike Air Tech Challenge the new color of the II will be officially on sale in early October. 0.jpg (117.98 KB, download times: 0) download attachment save to album 2014-9-24 upload at 14:43 1.jpg (131.24 KB, download times: 0) download attachment save to album 2014-9-24 upload at 14:43Nike to build a new basketball shoes Nike HyperRev recently described as bursting with popularity, recently Nike continue to append new color. The new Hyperfuse upper yellow with black collocation soles, blue Swoosh and geometric ornament to make shoes uppers, low-key but not monotonous. The new color of the Nike HyperRev will be officially listed recently, love friends not to be missed! 139D3320I5T0-12302.jpg (212.8 KB, download number: 0) download 2014-4-7 10:02 upload 139D3320K6060-24215.jpg (194.39 KB, download number: 0) download 2014-4-7 Nike HyperRev 00 10:02 uploadAlthough Kanye West has just released a high-profile new YEEZY Season 3, but Jordan Brand to pay tribute to the legendary superstar Kobe Bryant and Once In A Lifetime to create special Air Jordan 1 - XXX series has undoubtedly become the focus of the moment. Jordan Brand only produced two sets of Kobe to Bryant, white, and black is carried out through the eBay charity auction, $100 thousand starting price is enough to make people speechless, after 37 bids, finally cut price of $240 thousand. air-jordan-kobe-black-collection.jpg (171.82 KB, download number: 6) download Air Jordan Kobe series tender auction 2016-2-15 08:32 upload air-jordan-1-kobe-black-collection.jpg (81.02 KB, download number: 9) download Air Jordan Kobe series tender auction 2016-2-15 08:31 upload air-jordan-2-kobe-black-collection.jpg (83.67 KB, download number: 7) download Air Jordan Kobe series tender auction 2016-2-15 08:31 upload air-jordan-3-kobe-bl Cheap jordans online air jordan 11 blackout for sale ack-collection.jpg (99.76 KB, download number: 6) download Air Jordan Kobe series tender auction 2016-2-15 08:31 upload air-jordan-4-kobe-black-collection.jpg (83.14 KB, download number: 6) download Air Jordan Kobe series tender auction 2016-2-15 08:31 upload air-jor0Recently re-adidas Originals ZX 8000 shoes for its popularity launched a new version, the designer will TechFit technology into the shoes which, as a whole in order to build a water blue, yellow and purple with details of composition, for creating a non- Popular rosy atmosphere, highlighting it with vigor, very suitable for summer wear. It is reported that the shoe store has landed some foreign selling, and interested friends may wish to look it. Lace Cadence drying out of the Air Jordan 6 "SharkFace Gang" 2014-10-21 11:35:18 Remember the American singer Macklemore drying out two pairs of Air Jordan 6 exclusive shoes it? All of a sudden make him incessantly busy, many people are attracted to. But this one definitely does not include his best friend, who is also a musician Lace Cadence, because he also received two pairs of shoes is extremely rare. Heel shoes printed with shark head, highlighting the theme of shoes, Jordan Brand reportedly only create 23 pairs of shoes in the series, enough to see the extent of its rarity. & nbsp; Stephen Jackson sun latest PE Clippers Jordan shoes 2014-02-24 20:57:57 Recently, the Los Angeles Clippers their injury, the team signed veteran Stephen Jackson also flew as a member of the Jordan Team, and recently also for internet Captain Jack drying out their latest & nbsp; Jordan Clippers PE shoes section. From the picture we can see the sun out Captain Jack is a pair of & nbsp; Jordan Super.Fly 2s and one pair Spiz'ikes, shoes shoe body are printed SJ initials. Jordan Team as the team's veteran ambassador, we might be able to pay more attention to in the coming days in at the foot of the wonderful Stephen Jackson. adidas D Lillard 1 new cool black color shock struck! 2015-08-12 13:23:25 & nbsp; The Blazers headed star Lillard as the NBA star contains a value can not be underestimated, has now become the spokesman for adidas's also very favored, sponsor for the discussion "favor" and its build a adidas D Lillard 1 new color. The shoe with black shoe body build, has a similar serpen jordan retro 14 white/fuchsia blast/black tine decoration materials and the use of white decorative details, the overall atmosphere of calm murderous full. In this offseason Blazers indeed experienced no small change, starting five left Lillard has become a one-man team, the new season will be shuffled around Lillard heavy burden put on new shoes in the game. " open the slaughter "it? We wait and see!Japanese fashion giant BEAUTY & YOUTH this season and Reebok Classic cooperation, to create a Reebok Classic Club C brand new joint color. In the design, the grey suede uppers made of white collocation in bottom, and the shoe body car line to highlight the details of the continuation of the BEAUTY & YOUTH has always been the pursuit of quality, simple and low profile design is very good collocation. The insole is printed with brand Logo, showing extraordinary identity. At present, this BEAUTY & YOUTH x Reebok Classic Club C pricing of about $130 U.S. dollars, like friends must not miss. -- -- -- -- -- extending reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! this is one of the most attractive Hairstyles for girls! Zhou Bichang can do more to get involved in the marathon jerseys match! Sexy and unassuming you may have overlooked - - - - - - - - to the tide recommended - - - - - - - - - & meIt appears that Jordan Brand has teamed up with Public School once again and this time they use the Air Jordan 12 as the silhouette. Advertisment The last design were two Air Jordan 10 versions, and now they take their talents to design this premium Air Jordan 12. The shoe is fully built with a premium suede upper that is full covered in all-Dark Grey and Black. Other details include the PSNY logo on the tongue and sock liner, finished with Public School wording on the insole. Air Jordan 12 PSNY Release Date Check out the detailed images below and look for the Public School Air Jordan 12 ??PSNY?? to release on December 12th, 2015 at select Jordan Brand retail stores, including Nike.com at 3PM EST. The retail price tag will be set at $300 USD. Air Jordan 12 ??PSNY?? Dark Grey/Dark Grey-Black 130690-003 December 12, 2015 $300 RELATED: Air Jordan Rel jordans on sale online ease Dates UPDATE: The Air Jordan 12 ??PSNY?? will once again release tonight exclusively on publicschoolny.com at 8PM EST via J23App. ?C Anyone get lucky? UPDATE: Public School will be re-releasing their Air Jordan 12 ??PSNY?? tonight at 8PM EST exclusively on publicschoolnyc.com. UPDATE: The Air Jordan 12 ??PSNY?? will be debuting tomorrow, December 12th and they??ll be housed in a familiar slide-out box that is used on the brands iconic Air Jordan 11 silhouette. Check out a few detailed images below via JD and let us know how many of you will be copping these this weekend in the comments section? UDPATE: The Air Jordan 12 ??PSNY?? will be available on December 12th on Nike.com at 3PM ET and 12PM PST. Retail is set at $300 USD. @Xx_Jonathan The Air Jordan 12 Public School launches 12.12 at 3pm ET for $300. Please stay tuned for the latest. Nike.com (@nikestore) December 8, 2015 UPDATE: Nike has released official images of the highly anticipated Air Jordan 12 ??PSNY?? that will be releasing on December 12th. UPDATE: Jordan Brand has announced the official release date for the Air Jordan 12 ??PSNY?? that will debut on December 12th, 2015. UPDATE: The Air Jordan 12 ??PSNY?? now has a release date set for December 12th, 2015 via @_PO2345 with a look at the tag label. UPDATE: While we still wait for a release date, here are a few on-feet images of the Air Jordan 12 ??PSNY?? via @copkickz. UPDATE: Here are the latest detailed images of the Air Jordan 12 ??PSNY?? collaboration that is still without any release details at the moment. Stay tuned for more updates. UPDATE: Following a few set of preview images, we finally have a detailed look via @us11hustla at the Public School x Air Jordan 12 Retro that is fully dressed in a Dark Grey/Black color scheme with PSNY branding throughout and Public School wording on the insole. Still no release date, but stay tuned for more updates. The Air Jordan 9 ??Anthracite?? is set to release in a similar color scheme as the Air Jordan 9 ??Oregon?? PE makeup, but without the Ducks ??O?? stitched on the back heel. Advertisment Much like the ??Oregon?? PE edition of the Air Jordan 9, this version is dressed in an Anthracite, White, and Black color scheme. The shoe features a stealthy look that sports an Anthracite nubuck base uppe air jordan 11 space jam for sale r with White accents on the lace eyelets, Jordan Brand logos on the tongue, midsole and back heel. Black completes the Stealth look displayed on the laces, interior and midsole. Air Jordan 9 ??Anthracite?? Release Date Check out the additional detailed and on-feet photos below and look for the Air Jordan 9 ??Anthracite?? to release on Saturday, September 5th, 2015 at select Jordan Brand retailers. The retail price tag is set at $190 USD. Let us know what you guys think in the comments section. How many of you are feeling this upcoming Air Jordan 9 colorway just in time for Fall 2015? Air Jordan 9 ??Anthracite?? Anthracite/Black-White 302370-013 September 5, 2015 $190 RELATED: Air Jordan Release Dates UPDATE: The Air Jordan 9 ??Anthracite?? is finally set to release tomorrow, September 5th to select Jordan Brand retailers, including Wish ATL. Let us know in the comments section if you??re planning on copping or passing?adidas in order to strengthen the girls happy and comfortable running experience strong push new shoes UltraBOOST UltraBOOST and PureBOOST X, assembled two revolutionary shoes with the essence of comfort with the PureBOOST Primeknit material X unique Adaptive Arch arch design, both in the comprehensive upgrade package, support and protection, and finally with signature BOOST energy feedback in the end. Following the earlier a variety of new color after the debut, the first series jointly launched by Stella McCartney, abandoning the rich colors, simple black and white tones, give more support for Stella shoes, McCartney don't always note models lacing patterns, and the body of the shoe heel into the middle of the unique ribbon. It is reported that the shoe price of 1499 yuan, but just sold out on the adidas.com quickly sold out. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running s cheap air jordans hoes Reigning Champ x adidas 2017 brand new joint UltraBOOST 3.0Nike launched new shoes Air Max Plus Slip comments on last article: Reigning Champ x adidas 2017 brand new joint UltraBOOST 3 next article: Nike launched new shoes p spring is coming, guys, it's a nice, sunny, colourful season. The day before, the Reebok and Atmos cooperation, jointly launched a classic war Sir Jam Mid shoe joint series, included the new shoes four double color beautiful, vibrant, in each pair of shoes are white with a black tongue, "Sir Jam". is one of the most striking place than the colorful splash tongue and Reebok sign pattern. In addition, the stitching on the midsole of each shoe has been designed in different colors. This shoe is worth starting. For more details, please stay tuned for follow through reports from NBA war shoes. Source: Battle shoes Wang fun Reebok x atoms classic joint Sir Jam MidNike Avenger SB Dunk Low comments on : "fun Reebok x atoms classic joint Sir Jam Mid next article: Nike Avenger SB Dunk Low"& Nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] October 23, 2014 in Manhattan, New York, four large hotel almost lived Nike invited media from around the world, where the vast majority of fashion, lifestyle type of media, as well as the trend of important opinion leaders (Key Opinion Leader). More than 200 of the world's top female athletes took specially erected Nike T station, including retired tennis player Li Na and 57-year-old Joan? Benoit, she won at the 1984 Los Angeles Olympic Games women's marathon. Nike is perhaps on this day the company released full-year 2014 the most important strategy: Nike Women, a product is said to exhibit will be from management to the retail store will change the new initiatives, but compared to the past, CEO Mark Parker did not stand on the stage to announce new products on behalf of disruptive technology, there is no mention star-studded athletes spokesman, but Nike's digital platform in talking about 65 million female members and future consumer trends. In fact, he mentioned all the Nike company currently has: technology, design, the ability to promote a way of life, to grasp the trends, based on the huge social network consumer relationship. Taken together these is Nike Women strategy. 2014 World Cup on the eve of Retro jordans for sale the unofficial sponsor, Nike introduced the application of the new soccer shoes Flyknit technology Magista, the beginning, the company also released a KOBE apply the same technique of 9 Elite basketball shoes, the two have in common is change people's views on two things: First, the biggest advantage Flyknit technology just makes shoes more light, can not provide adequate protection for athletes in football, basketball such a fierce campaign; the second is a more ultimate question, the best soccer shoes / basketball shoes should look like? However, these two new products this year is not the best spokesperson Nike, Nike Women is, because it is this company all the benefits and ambitions aggregates. Although the 2012 launch of Nike Flyknit technology redefines the sports shoe manufacturing industry rules of the game, also created a new consumer demand, but the female market rules of the game is another matter: Before this, women product line has never been KOBE basketball shoes, like the concept of product upgrades, maintain consumer promotion and star athletes also much weaker among girls in the end ???? Why buy Nike? This seems to be a new topic, especially Nike decades ago I began to get involved in this area, but this piece of the profit contribution rate never exceeded 20%. From the earnings perspective, 2014 may be the best year ever Nike. Analysts believe that the company's success is driven Flyknit high-margin products, but, like its allies, like Apple, Nike's genius lies not only increase the price of the product, but to build an eco- system, including: endorser, high value-added products to sports and sporting spirit as the core marketing, leading the popular cross-border cooperation as well as social networks. Let's look at this company during the year as well as what has been done before. 2014 Milestones February Release KOBE 9 Elite basketball shoes. April to Nike +, e-commerce functionality integrated into the official website. Opened in San Francisco Nike + Fuel laboratory, but in the same month the abolition of most FuelBand team members and confirm the exit smart bracelet market, there are rumors that the move was to strengthen the alliance with Apple, "Let the good people do it good thing. " June release Nike Free 6.0, and with the hot French fashion brand APC jointly launc jordan 3 katrina 2018 hed the limited edition sneakers. Nike Lab's flagship retail store in the world opened in six cities, including one in Shanghai. The shop sells designer limited edition products and concepts avant-garde movement of goods. July for the first time exceeded the number of World Cup sponsor Adidas team, in the first row. Invested heavily in the World Cup marketing. Post Magista soccer shoes. September release Nike Women. Integrate existing product line of women, the first time into the "lifestyle" in the field. December re-enable ACG (All Condition Gear) brand, to enter the outdoor market. Despite Nike's mission to sell more shoes, but also in talk lifestyle Nike vice president, Amy Montagne Nike Women general manager on October 23 in the New York press conference referred to her cousin. "Just graduated from university, live life fully digital, mobile phones from their hands, will try a half marathon together with friends, but also love yoga, love all kinds of shoes. Those all she wants to try new things, to and today's young female athletes. " Suppose Amy's cousin 22 years old, so she is Nike Women typical user image: a young, creative consumption, depending on the movement of new social and lifestyle. In an interview after the conference ended, Amy of "curiosity Daily" said: "Today's female consumers is indeed in their expression through movement is what kind of people are they chosen sport.." Nothing is more perfect than the user's lifestyle female interpreter, but Nike can not use the usual marketing routine in these people. Generally speaking, research and development targets Nike athletes, media marketing, product ambassadors and inspire ordinary people's passion for sports. But most women athletes and sports competitions less sensitive, to stimulate their forces are close friends, or to "a certain kind of lifestyle," the yearning. So Nike is still demand from athletes to develop products, but the new poster will soon become routine: the women go to the gym on the way, the street running in San Francisco women in the gym doing stretching exercises woman ...... In this process, Nike + play a crucial role. Mark Park mentioned the importance of social platforms in five short speech. Nike has helped to achieve significant success in the business of running a company vice president, Nike + S buy cheap jordans online tefan Olander, general manager of the company told the "Daily curiosity" interview, also acknowledged that progress on the part of women's business due to the rapid development of Nike's online business. The new technology brings new products to bring different social platform marketing experience and significant investment, so that consumers of the Nike brand stickiness greatly enhanced, all designed just for the designer Nike flagship store Tim Kobe said: "A good, complete brand experience should be rich and multi-dimensional, allowing consumers to experience the brand in a variety of environments, including various forms of goods and services and so on." derived from these initiatives, Nike stock increased rapidly in 2014 2014 fiscal year, Nike's total revenue of $ 27.79 billion, net income of $ 2.69 billion, up 9.29% over last year. (Note: The following diagram units are wrong, should increase) Nike is currently more than 80 percent of revenue comes from male-oriented products business, such as basketball and football. Earlier media reports have cited a number of Nike previously published financial expectations: to 2017 fiscal year, Nike's total revenue will reach $ 36 billion, of which Nike Women become an important force in the rapid growth of total revenue 20%. In addition, Nike earnings in 2014 lists the different competitors, in addition to the traditional Adidas, focused LuluLemon yoga, with North Face outside the VF Group, and so, there are two worth mentioning, a With the same technical innovation and high value-added goods fast-growing sports brand Under Armour, there is enough to take away a consumer's Nike Uniqlo casual clothing in the field. Rather than manufacture Nike trend, as it caters to the social consumer trends The most significant trend is the pan movement of 1,2014 Despite long yoga pants as a fashion items to pop up (and let conservative fashion circles incessantly lamented), but this year is the sports shoes (especially slope with) a comprehensive and holistic popular sport styling. In addition to the limelight of New Balance and ASH, including Alexander Wang and Chanel, including dozens of companies have launched clothing with this style. But as a stylist Crawford interview saying: "The present situation is, buy a pair of Marc Jacob Ash sneakers or fashionable enough to wear too, but if you want to show a taste of sports Look, or buy a pair of sneakers truly better. " 2, the rise of new feminist Actress Emma Watson is difficult to say in a speech on behalf of the United Nations, in the end is the so-called new feminism developed to a point where common topic, or that her speech inspire more people to start thinking about this question ???? is a climax, or a point of enlightenment. But 2014 is an event focused on women's rights has been reported in a year: to appeal to women the right to education shootings malala Taliban who were awarded the Nobel Peace Prize Microsoft CEO Nadella representation of women in public promotion and pay rise to karma, etc., by the media criticized ...... 3, health has become a big middle class consumer spending This you will see more detail below, each era has its characteristic overall, as if to make jeans hippie rock flourishes, like sports equipment but also because nowadays people embrace healthy living and strong popular . "Curiosity Daily" has reported "Mountain Girl" and "Mori Girl" popular in Japan, it does not only happen in Japan. In running and Chinese market, for example, Nike is how to cultivate a lifestyle China's share in global sales, Nike occupy is not large, because of the lack of sports culture in large part. The market of the sports competition as a way of education and livelihood, rather than part of a personal life. At the same time, Nike and Adidas are the first in China to expand the clothing business, which is the reason street became the first mainstream sportswear apparel. Today, these sports equipment manufacturers face Gap, Uniqlo and more competition in the local sports brand, Adidas and Nike showing different strategies. Adidas prefer "Let fashion go fashion", it and Yohji Yamamoto, Stella McCartney to launch a joint brand, choose non-athletes, such as Eason as spokesperson, these practices was very useful in the Chinese market: it allows young consumers think Adidas is the fashion of representatives ???? Do not forget, this market cares more about "good-looking" rather than the degree of professional performance equipment. But the idea behind Nike introduced Flyknit been challenged. Nike in China has always been to school together and pursue sports culture as the basis, but not necessarily linked, and market reputation. Nike began sponsoring university students until night run, the night running safety of young people believe that the fluorescent color is very cool, and gradually turned into "this and previous running completely different kind of school" concept, under the Nike + community-driven, Running in groups of young people in the popular, and gradually spread to the company's human population. Under the trend to promote Nike's products are more and more people are familiar with ???? Note that non-activists. When they walked into the Nike flagship store out of curiosity, when the company's business began. With store video consumer it is Nike to win too many similar competitors. Nike those you do not know, but what may be of interest 1, DTC business is strengthening such as factory stores, Nike Lab and Nike flagship store this directly managed stores, in an internal company business is called DTC (Direct to Consumer). Nike's earnings in 2014 that, in order to better effect in strengthening the Nike branding and other aspects, DTC business will further increase investment. This is probably the company comprehensively promote the "lifestyle" of a signal. Of course, the DTC business or in a small part of Nike's revenue. 2, core competence is the diversification of skills and digital-based products experience From the current performance, there are two major differences between Nike and its competitors: one is Nike with Nike + has established the world's largest online community of sports enthusiasts, and the second is the ability to cut the whole category Nike campaign: In addition mainstream basketball, football and running outside, Nike Golf is also involved in sports and other niche markets, although the latter is not the bulk of the profits financially, but in the sharing of business risk and diversified market, Nike is still better than the other competitors to win a chip . 3, constantly stripping unrelated assets "Curiosity Daily", Nike has been concluded various assets stripped from 2012, CEO Mark Parker's argument is that this allows the company to stay focused. 4, with star athletes starting point for the development of innovation kitchen The "Innovation Kitchen" is Nike's future R & D center, with a 100-person team, now making 2016-2020 the project. Every six months, the Innovation Kitchen will meet and Mark Parker, summarized the past six months in the case of the Innovation projects and planning in the second half. 5, Mark Parker's role unusual in that he is the CEO of designer identity sit in this position. This is very rare in the corporate leaders in (the other is about Burberry incumbent CEO Christopher Bailey). He believes that the greatest source of creativity is "time to plan and capital budget", and as CEO of the biggest challenges is the choice: How like an orchestra conductor, as different talents leadership to cooperate with each other, as a resource to find a balance. He said in an interview that fashion blog BoF, designer biggest obstacles is the "you are you, I am me" way of thinking, business design can help maximize the value. How to become consumers outside of formal wear, casual wear "third sets of clothes"? This statement from a senior local Chinese sports brand. His "curiosity Daily" said that this is the power of Nike. And to do this obviously can not rely on the dealer. Nike Nike Women experience opened two stores at the end of 2014, including one in Shanghai. "Curiosity Daily" has asked the vice president of Nike, Nike + general manager Stefan Olander might be how to enhance the retail experience in the future, he replied, "and before you enter the store, the experience begins." Experience from the current view, Nike has the ability, but not yet fully realized this. Nike's future challenges encountered: 1, such as challenges from other vertical movement Lululemon manufacturers, especially in the field of yoga and this will happen Nike Women intense competition, the company can provide more detailed vertical service and experience, thereby erode Nike's market. 2, the challenge from the fast fashion line of sports products, such as Uniqlo also constantly stressed the added value of new technology products, and has an unmatched advantage in price. 3, more complex Chinese market. If you want to display a complete lifestyle and brand concept, Nike must rely on the store's display, although Nike + can make up for it, but to grasp the trend channel and still is the core issue. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: backgammon Shoes & nbsp; Four Seasons Bear shoes.)